Whink renewed

ELDORA – A couple of years ago, the Throssel family sat down and thought about the future of Whink Products.

The business cycle at Whink wasn’t the most favorable at the time, but now two years on, Steve Throssel says things have turned around, and everyone feels pretty good about having decided to re-invest in Whink for the long haul, rather than put the resources somewhere else.

Throssel spoke as the company is celebrating its 70th birthday, and about to fill four staff positions, bringing it back up to the 44 it had employed prior to a small cutback that couple of years ago.

Along with the new people, the company will be installing a new production line inside the building site here in Eldora. The new equipment will allow Whink to cut the turn-around time on big orders and in doing so accommodate the needs of some major retailers who are returning to the customer fold.

When the likes of Walmart want short notice deliveries, you step up the pace, Throssel says.

Last but not least,  Throssel also announced he will be naming a new president of operations at the Eldora plant.

Throssel will remain very active in the business too, but he says the naming of Curt Lambertsen to the newly created senior post should give a boost to the company and make a down payment on the future.

Throssel says that a couple of years ago a combination of adverse circumstances made for a period of introspection at Whink. (Read it all in the Tuesday Ledger)